Inbound Marketing: Content Marketing, KPI & Google Analytics

Learn how to use inbound marketing strategies to get the best leads and most engaged customers to your site or product. Then monitor how those leads behave on your website using Google Analytics which is a data-driven approach where you identify and set the right KPIs (Key Performance Indicators) to monitor and work on improving. Once your KPIs are heading in the right direction, so will your business.

WHY IS INBOUND MARKETING GREAT. The leads find you in a passive way. You don't have to actively promote your business so you have more time to create more content or focus on other parts of your business.

WHAT IS KPIKPI stands for key performance indicators. These are metrics that you identify that are most important for your business. If you correctly identify your KPI and focus on growing them, that will cause your business to grow as well.

In this course, I'll introduce you to different KPI that you can track depending on what's important for your business. Once you identify your KPI, I'll show you how to monitor that with Google Analytics, which will give you a data-driven approach to marketing and growing your company. DATA-DRIVEN APPROACH WITH GOOGLE ANALYTICSYou must monitor your KPIs after you set them.