Introduction to Marketing Analytics
Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.
Affiliate disclosure: if you enroll through links on this page, the course provider may pay us a commission. This comes at no extra cost to you and does not influence how we describe courses.
What You'll Learn in This Course
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Learning Outcome 1
In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.
Learning Outcome 2
In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics, and marketing analytics.
Learning Outcome 3
No prerequisites.
Skills You'll Develop
This comprehensive Introduction to Marketing Analytics curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Course Requirements & Target Audience
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
Prerequisites & Requirements
What you need before starting this Introduction to Marketing Analytics course:
- This Nanodegree program is an excellent introduction to the fundamentals of data and marketing analysis. You will leave with practical skills that you can apply in any job. These skills are also an excellent foundation for a career in marketing analysis, data analysis, and data science.
- This is an introductory program that is not designed to prepare you for a specific job. However it is well-suited for those those looking to apply data skills in their current roles. It is also a great first step on a journey to becoming a marketing analyst or data scientist. We have more courses that will pick up from where this course leaves off to help you become ready for a career in marketing or data science.
Who This Course Is For
This course is perfect for:
- Motivated learners at any level
- Self-paced students
- Anyone interested in the subject
This course might not be suitable if:
- • You're looking for a quick tutorial rather than comprehensive learning
- • You prefer learning without structured curriculum
- • You need highly specialized or niche content
Course Information & Details
Everything you need to know about this online course, from duration to certification
Course Instructor
Storytelling With Data
Expert instructor with industry experience
Subject Category
Marketing, Computer Science
Part of our Marketing, Computer Science curriculum
Course Language
English
All materials in English
Start Your Learning Journey Today
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Course Enrollment
Comprehensive Program
Professional training from $399
Pricing may vary. Check the course provider for current promotions and exact pricing.
What's Included
- Introduction to Data Analysis
- Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.
- Interpret a Data Visualization
- Analyze Survey Data
- Data Visualization
- Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.
Affiliate disclosure: if you enroll through links on this page, the course provider may pay us a commission. This comes at no extra cost to you and does not influence how we describe courses.
- ✓Instant access after enrollment
- ✓Learn at your own pace
- ✓Direct enrollment with Udacity
Where this course fits
Wider context: the fields we cover, the glossary and certification exams, all written by us rather than pulled from a provider feed.