Develop essential business management skills with expert instruction and practical examples.
This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.
By the end of the course, students should be able to:1. What is Strategic Management2. Explain What is a Strategy 3.
Recognize the different stages of industry evolution and recommend strategies appropriate to each stage. 4 Appraise the resources and capabilities of the firm in terms of their ability to confer sustainable competitive advantage and formulate strategies that leverage a firm's core competencies. 5.
Distinguish the two primary types of competitive advantage: cost and differentiation and formulate strategies to create a cost and/or a differentiation advantage. 6. Formulate strategies for exploiting international business opportunities including foreign entry strategies and international location of production.
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