Level 2: Animation Principles for Motion Graphics

Level 2 of this Motion Graphics course is all about mastering the essential animation principles that serve as the foundation for all professional motion design work. Known as the "12 Principles of Animation," these time-tested techniques-originally introduced by Disney animators-are still the gold standard for bringing static designs to life. In this level, you will explore how each principle can be used effectively in motion graphics, particularly within modern tools like Adobe After Effects.

We'll break down concepts like squash and stretch, anticipation, timing and spacing, easing, arcs, and follow-through into digestible, real-world applications. You will learn to apply these principles to UI animations, typography, shapes, logos, and transitions. The goal is to go beyond simply moving objects-to create animations that are engaging, communicative, and emotionally resonant.

You'll complete hands-on projects that help you understand how movement can influence mood, readability, and user engagement. We'll cover how animation affects user experience, storytelling, and visual hierarchy. Even a simple text reveal or a bouncing icon can carry personality and clarity when guided by the right principles.

By the end of this level, you'll not only understand the technical "how" of animation, but also the "why" behind every motion choice. These skills will dramatically improve the polish and professionalism of your work, allowing you to create motion that feels natural, purposeful, and exciting to watch-qualities that clients and audiences notice immediately.