Most marketing training teaches tactics; a Master's is meant to change how you think. This degree builds from digital marketing fundamentals (automation, CRM, trend forecasting) into strategy you defend with data analysis, and ends on an applied project against a live brief. As a degree, entry is by application and it is monetised as lead generation rather than instant checkout.
MA Digital & Tech Marketing
A full Master's that makes marketers tech-fluent
A year-long online Master's degree rather than a short course, for marketers who want to lead the technology rather than follow it. It pairs strategy and theory with marketing automation, SEO and a data-led, project-based finish against a real business brief.
What you will learn
- →Ground decisions in modern marketing principles and theory
- →Apply digital strategies to real business problems
- →Use marketing technology and automation with confidence
- →Turn data and statistics into smarter marketing decisions
- →Lead teams and drive innovation under constant change
Curriculum
- 1Foundations of digital marketing
- Trend forecasting and emerging technologies
- Marketing automation
- Customer relationship management (CRM)
- 2Strategic marketing insight
- Data analysis and statistical techniques
- Optimisation and customer engagement
- 3Applied digital marketing project
A real business brief, assessed by coursework and project (no written exams)
Prerequisites
- A BA in design or a related field, OR relevant professional experience evidenced by a portfolio
- English proficiency (IELTS 6.5 for non-native speakers)
Concepts this course teaches
- Digital Marketing
A full Master's built around the discipline.
- Data Analysis
Data and statistics for marketing decisions.
- SEO (Search Engine Optimization)
SEO is a named skill track within the Master's curriculum.
- Marketing Automation
Marketing automation and CRM are core skills of the programme.
FAQ
- Is this a course or a degree?
- A degree: a one-year MA delivered fully online, accredited via the University for the Creative Arts, and assessed by projects and coursework rather than written exams.
- Who can apply?
- Either route in: a BA in design or a related field, or relevant professional experience evidenced by a portfolio. Non-native English speakers provide IELTS 6.5.
Course facts
- Provider
- FutureLearn
- Partner
- London School of Design and Marketing (accredited by UCA)
- Level
- advanced
- Duration
- 1 year (full-time, 100% online)
- Price
- £6,955 programme fee
- Pace
- self-paced
- Credential
- degree
Digital marketing strategySEOMarketing automationCustomer relationship management (CRM)Content strategyTrend forecastingData-driven marketing
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