Maslow for Business Owners: Motivation, Leadership & Growth

What if understanding human motivation could be the key to unlocking better performance in your team, stronger leadership from yourself, and more sustainable growth in your business. That's exactly what this course is about. In Maslow for Business Owners, we'll explore how Abraham Maslow's Hierarchy of Needs - originally designed for psychology - applies powerfully to the modern-day business landscape.

You'll learn how each level of the hierarchy shows up in the day-to-day reality of running a small business: from managing cash flow and time boundaries, to building team culture, establishing leadership confidence, and eventually creating a business with meaning and impact. This isn't academic theory. It's a practical lens that helps you understand:Why burnout happens - and how to fix itWhere your team is disengaging - and how to re-engage themWhen your growth stalls, and what deeper needs are being unmetBy the end of the course, you'll be able to:Diagnose where you are on the business version of Maslow's pyramidIdentify what your team or clients really need from youCreate smarter systems that support both performance and wellbeingLead with more empathy, clarity, and long-term visionThis course is for small business owners, solopreneurs, and team leaders who want to go beyond surface-level business tactics and understand the psychology that drives success.

Whether you're just getting started or years into your journey, you'll walk away with a clear framework to assess and elevate how you show up as a leader, how you motivate others, and how you build a business that actually supports you, not drains you. You'll also get access to an additional 10-minute training video on the 5 shifts every business owner must make, plus next steps to keep growing.