Develop essential mindset & psychology skills with expert instruction and practical examples.
It can be difficult to persuade people to adopt the opinion you'd like them to have. Maybe you're a marketer trying to convince people that your product is right for them. Maybe you're an activist trying to convince people to conserve water.
Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people's opinions. Using Behavioral Science to its Full Potential for PersuasionEverything in this course is rooted in tested persuasion strategies from the science of psychology. I'm not just making things up like a lot of persuasion "gurus.
" You'll learn practical tips taken from rigorous research in psychology and behavioral science, and you'll discover when those strategies will be most effective. A few of the things we'll cover:How to get people to pay attention to what you have to say. How to construct captivating persuasive arguments.
How to employ simple tricks to make your message more convincing. How to decide between emotional and rational appeals. How to tailor your message to the needs of a particular audience.
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