Advanced marketing & sales techniques for experienced professionals looking to level up.
Welcome to the Course on Mastering Content Marketing, which is a life-changing course for content and marketing professionals. Through this content marketing course, you will learn to use relevant content to attract, acquire, and engage your audience. Do you know 93% of B2B marketers use content marketing.
This data is enough to explain to you the increasing job opportunity in this field. I have spent 12 years in the digital marketing sphere working for Cyber Security, IT Software, Cloud Communication, and the eCommerce industry. This content marketing course is ideal for content writing professionals, digital marketing managers, SEO executives and even brand managers.
In this course, I have covered the following topics:Different Types of Content Formats:There are various content formats such as Articles, Blogs, Videos and Press releases, etc. I have explained these content types in much detail. Understanding the content formats will act as a foundation for this content marketing course.
AIDA Model:The AIDA is one of the most important concepts in Digital Marketing. The Acronym AIDA stands for Attention, Interest, Desire, and Action. You will learn all these stages incomplete details.
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