Mastering Social Media Marketing: A Comprehensive Guide
- Provider
- Udemy
- Section
- Social Media Marketing
- Price
- $19.99
About this course
Mastering Social Media Marketing: A Comprehensive Guide: a Social Media Marketing course on Udemy, list price $19.99.
The syllabus, reviews and instructor details are on the provider's page.
Course Details
$19.99
List price on Udemy; the sale price is often lower.
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Concepts behind this area
Pay-Per-Click (PPC) Advertising
Pay-per-click is advertising bought by the click rather than by the impression: an advertiser bids on the searches or placements it wants to appear for, and pays only when someone clicks the ad, with each click priced by an auction run at the moment the page loads.
Keyword Research
Keyword research is the work of finding out which queries people type when they want what a business offers, how many of them there are, what each query means and what competing for it costs, before any page is written or any ad is bought.
Conversion Rate Optimisation (CRO)
Conversion rate optimisation is the practice of raising the share of visitors who complete the action a page exists for, a purchase, a sign-up, an enquiry, by changing the page and the path to it on evidence rather than opinion.
The field, explained: Digital & Tech Marketing
Wider context: all fields, the glossary and certification exams.
Last updated 26 September 2026 · Getting Digital