Meta Certified Digital Marketing Associate (100-101)
Free Blueprint preparation for a paid, proctored 60-question exam on Meta ads: presence, fundamentals, Ads Manager and reporting. Valid two years.
- Provider
- Meta on Meta Blueprint
- Section
- Social Media Marketing
- Price
- $99.00
About this course
Free Blueprint preparation for a paid, proctored 60-question exam on Meta ads: presence, fundamentals, Ads Manager and reporting. Valid two years.
Where to take it
$99.00
the provider's listed price; check the current terms on its page
No affiliate relationship with Meta. We earn nothing from this link; it is here because the course is worth knowing about.
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Concepts behind this area
Retargeting (Remarketing)
Retargeting is advertising shown to people because of something they did before: visited a site, viewed a product, abandoned a basket or appeared on a customer list, with the ad platform recognising them later on other sites, in search results or in a video feed and serving an ad tied to that earlier action.
Content Marketing
Content marketing is the practice of earning customers by publishing material they want for its own sake, guides, comparisons, tools, data, video, so that the people who need what a business sells find it, trust it and come back, instead of being interrupted by an advertisement.
Marketing Funnel
The marketing funnel is a model of how strangers become customers in stages, awareness, interest, consideration, purchase, with fewer people at each stage than the one before, used to decide which message, channel and measure belong to which stage.
The field, explained: Digital & Tech Marketing
Wider context: all fields, the glossary and certification exams.
Last updated 26 September 2026 · Getting Digital