Photoshop Efficiency - Techniques For Consistent Marketing

If you've ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you're designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Adobe Photoshop to repurpose your designs across multiple media and formats.

While becoming an design implementation wizard, you'll learn:How to structure content for multisize social imageryThe best workflows for social, print, ad banners, and videoThe top tools for non-destructive designHow to master layers, artboards, Smart Objects, and librariesHow to become the master of productivity in your officeThere are exercise files available to download so that you can follow along with me in the videos. There are lots of assignments I will set so that you can practice the skills you have learned. If you have never opened Photoshop before or you have already opened Photoshop and are struggling with the basics, follow me and together we will learn how to make beautiful images using Photoshop.

Who am I. As well as being an Officially Certified Expert by Adobe, I'm photoshop guru and user with 18 years Photoshop experience. I make tutorial videos directly for Adobe and will again this year be presenting a seminar on Photoshop at Adobe's 20 thousand attendee strong Max Conference.