Professional Diploma in Social Media Marketing & Management

Welcome to the Social Media Marketing & Management Expert ProgramYou will know about: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job. After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and paid promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work. Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and IndustryMTF is present in 208 countries and has been chosen by more than 380,000 students. Course Plan:For finishing of a course you need to review and understand provided video and materials at topics:1.

About profession, content and content plan 2. Marketing analysis in social media3. How to create and fulfill an Instagram profile: moodboards, AIDA and 4U selling texts, tone of voice4.

Promotion in Instagram5. How to write a briefing, technical task and commercial offer6. Trends in Instagram, personal brand of SMM-er, how to look for a job Also in case of questions you may use support of Instructors, please use functionality of "questions"Course Author:Zhansaya Berdikulova Education:Bachelor of Economics and Business of University of International Business Master of Economic Sciences of M.