Real World Experience in Food Video Content Creation

2 years ago my producer asked me about Daniel Schiffer's famous EPIC B Roll food, product and restaurant videos, I told him: "Yeah, it's cool. But people will get tired of it. " Fast forward 2 years later and we have seen these EPIC food videos all over the internet.

A simple bowl of noodles could be made EPIC by raising the tripod and tilt the camera down. What's once EPIC isn't so "EPIC" anymore, especially when it doesn't get you clients. Sure you can get some money from AdSense and Sponsors like Schiffer did, but how many of you realistically.

The lesson here is simple, if you are making videos for a living, you will need clients and agencies to survive. I call them BRANDS. Brands just want their products to be CLEAN and CLEAR.

The so called EPIC-ness in your videos is rather achieved by ways of lighting, composition, sound, editing, camera angles, camera lenses, timing, camera positions, colors, the props, costumes, the location, the sound fx, just so many elements to it and especially in food videos, creative ideas are much more valuable (like the 2 French guys of foodfilm: Michael Roulier & Philippe Lhomme) NOT by ways of transitions or camera movements alone. even camera movements have their own meanings: what directions, the shapes in the frame and so many kinds of transition: matching audio, visual match cut, disrupted match cut and there are so many kinds of motion as well. So I hope in this course, you can have a better understanding of what it is that you are actually doing.