Reinforcement Theory of Motivation

Those curious to learn about human behaviour under various circumstances. You might have observed that individual's behaviour with positive consequences tends to be repeated, but individual's behavior with negative consequences tends not to be repeated. This course is for those who wanted to master the art of understand these behaviours.

Motivation is an inferred process within an animal or an individual that causes that organism to move towards a goal. Motivation is an integral element in becoming successful in any undertaking. Motivation has also been defined as a desire or need which directs and energizes behavior that is oriented towards a goal.

What do you learn from this course. What is the Reinforcement Theory of MotivationWhat is meant by the ‘Law of Effect'What is meant by the ‘Quantitative Law of Effect'Methods to Increase Desirable BehaviorsWhat is meant by Avoidance LearningMethods to Eliminate Undesirable BehaviorsRisks of Inappropriate PunishmentBooth-Butterfield Guidelines for Effective PunishmentsTips for Effective Workplace PunishmentRelevance of Reinforcement Theory at WorkplaceReinforcement theory of motivation was proposed by BF Skinner and his associates. It states that individual's behavior is a function of its consequences.

It is based on "law of effect", that is, individual's behavior with positive consequences tends to be repeated, but individual's behavior with negative consequences tends not to be repeated. ‘Reinforcement Theory' is also known as ‘Behaviorism' or ‘Operant Conditioning'. You can learn more about the Positive Reinforcement with the help of a case study which is given at the middle of the course.