Social Media Marketing Strategy 101

Together we will focus on the concepts and trends you'll need to be aware of, and then move into a simple, four step methodology to produce your own strategy. Audit your digital presence Develop a social media strategy Execute a social media strategy Measure and optimize your strategy This course is a fun and exciting introduction to digital strategy - on the most fun corners of the internet - social media. I have mentored many strategists and aspiring strategists to tackle questions like "what should our business be doing online" or "how do we fare against our competitors" with simple steps that provoke both thought and action.

My teaching style is informal and packed with a variety of content formats which include Google Slides Templates, Google Sheets templates, software suggestions, free hacks and - a copy of an ebook which covers all the nuances of each social media platform. There's nothing worse than someone who doesn't walk the walk - so I provide actionable steps and suggestions that are currently working for my clients, in the hopes that we can learn in the most collaborative way possible. I have a Youtube channel helping people to #DoDigitalBetter - and this course is absolutely no different.

I share all my secrets to help you become the best strategist you can be.