Storytelling For Small Business Marketing
How To Grow Your Small Business By Telling Stories
Affiliate disclosure: if you enroll through links on this page, the course provider may pay us a commission. This comes at no extra cost to you and does not influence how we describe courses.
What You'll Learn in This Course
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Learning Outcome 1
Use stories as a marketing tool to get more clients, not as a source of light entertainment
Learning Outcome 2
Understand why some stories help build your business (and some actually sabotage your success)
Learning Outcome 3
Tell a story that's perfect for your purpose and your occasion (rather than try to fit an all-purpose story to everything you do)
Learning Outcome 4
Mine your own background and experience for stories to support your marketing (no more saying, "I have no story!")
Learning Outcome 5
Avoid the most common mistakes in storytelling that make you look like an amateur
Skills You'll Develop
This comprehensive Storytelling For Small Business Marketing curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Course Requirements & Target Audience
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
Prerequisites & Requirements
What you need before starting this Storytelling For Small Business Marketing course:
- No requirements for materials or software.
- Open-minded attitude to storytelling
- Be ready to get involved as an active learner, not a passive listener
- This course is presented with PowerPoint slides and voiceover -- not "talking head."
Who This Course Is For
This course is perfect for:
- Motivated learners at any level
- Self-paced students
- Anyone interested in the subject
This course might not be suitable if:
- • You're looking for a quick tutorial rather than comprehensive learning
- • You prefer learning without structured curriculum
- • You need highly specialized or niche content
Course Information & Details
Everything you need to know about this online course, from duration to certification
Course Instructor
Cathy Goodwin
Expert instructor with industry experience
Course Language
English
All materials in English
Start Your Learning Journey Today
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Course Enrollment
Professional Course
Investment around $59.99
Pricing may vary. Check the course provider for current promotions and exact pricing.
What's Included
- 2 hours on-demand video
- 2 downloadable resources
- 1 article
- Access on mobile and TV
- Full lifetime access
- Assignments
Affiliate disclosure: if you enroll through links on this page, the course provider may pay us a commission. This comes at no extra cost to you and does not influence how we describe courses.
- ✓Instant access after enrollment
- ✓Learn at your own pace
- ✓Direct enrollment with Udemy
Where this course fits
Concepts behind this area
Statement of Work (SoW)
A statement of work is the document that commits one bounded piece of work to paper: what gets built, on which assumptions, to what deadline, for what money, and what sits outside it.
Scope Creep
Scope creep is the quiet expansion of a priced piece of client work through additions that each look too minor to renegotiate, until what gets delivered is substantially larger than what was sold.
Retainer
A retainer is a recurring fee that holds a supplier's time or availability open across a period, so what the client buys is first call on somebody's attention rather than any named artefact.
The field, explained: Freelance Work
Wider context: the fields we cover, the glossary and certification exams, all written by us rather than pulled from a provider feed.