Storytelling Masterclass - Business Storytelling for Leaders

Storytelling has the power to engage, influence, teach and inspire listeners. That's the reason I strongly advocate the professionals to build a storytelling culture and make storytelling the heart of their leadership and communication skills. There's an art to telling a good story, and we all know a good story when we hear one.

But there's also a science behind the art of storytelling. Confusing. Whether Storytelling is an art that can be learnt or a science that can be reproduced or is it both.

"Researchers have found that the human brain has a natural affinity for narrative construction," science journalist Benedict Carey wrote in New York Times Magazine. "People tend to remember facts more accurately if they encounter them in a story rather than in a list, studies find; and they rate legal arguments as more convincing when built into narrative tales rather than on legal precedent. "Take for example, you have attended a long strategic meet where lots of facts and figures are presented with some stories here and there.

When asked, the participants afterwards, just 5% could recite a statistic while 63% remembered the story. Research also shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories.