Storytelling/Narratives for Impactful Business Communication

Stories are powerful. For millions of years, humans have relied on stories, fables, parables, and other narratives, to engage others, and to share experiences and emotions. From personal experience, we all know that it's far easier to remember details from a story, than to remember standalone facts and details that are not part of a narrative.

And that is what the research tells us too … that narratives, and stories, are far more influential, and persuasive than just stating the facts, or providing the data. This Course will provide a Business Communication 4-Step Model, using Narratives and StoryTelling, based on Science and Research. It will explain effective communication using narratives, in order to be more impactful, and effective.

As a Leader, you can have a much bigger impact, and more influence, if your communication involves more narratives and storytelling. Weaving your vision, mission, objectives, arguments etc. into a story line, with a message, or lessons, can have a far more powerful impact, rather than presenting it as a business case, or just presenting the data, evidence, facts and arguments.

Using powerful narratives can alter brain chemistry, which can, in turn, affect human behaviour. Practically, as Leaders or Managers, or trainers and public speakers, you often need to use non-fictional narratives to engage and inspire. This Course will help you immensely there.