Develop essential marketing & sales skills with expert instruction and practical examples.
Discover the Secrets of Storytelling to Influence and Inspire Clients & TeamsLearn how to construct powerful stories to enhance all aspects of business communication including: Sales, Presentations, Advertising and Branding. Stories are fundamental to dynamically deliver information in sales presentations and meetings. Stories Motivate And Drive People To Take ActionThis comprehensive storytelling skills course for business will give you the tools and know how to construct creative stories to build a strong customer base as well as develop your teams and brand message.
Key Outcomes· Learn how stories drive our emotions and how to target audience emotions to engage better with them. · Learn how to make your presentations engaging and motivational· Learn how to engage with clients in sales scenarios building empathy and awareness· Explore the 7 Key story structures and how to utilize them in business scenarios· Learn how to integrate data into stories to enable better memory recall of essential elements· Learn how to augment your story delivery using body language, tone and congruenceWhat You Will Learn· The Effect of Stories on Hormones· The Relationship between Storytelling & EQ· Selling and Motivating using Stories· To deliver world class presentations using stories· The 7 Story Structures· Storytelling with Data· Story Delivery & CongruenceAgenda· Branding & Advertising Storytelling· Recalling Data Through Stories· Hollywood Story Systems· The EQ Storytelling Effect· The Hormonal Effect of Stories· Selling using Stories· Story Empathy Awareness· 7 Steps To Plot Your Story Content· Presentations: Body Language and Interaction.
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