The Foundation Funnel: Fast Funnels for Content Creators

Direct Response Agency Head shows how to build a complete marketing funnel in just 90 minutes. Have you ever been bemused by the technology and jargon around "marketing funnels". Do you go into a a head-spin over the confusing mish-mash of landing pages, sales letters, retargeting campaigns, surveys, and webinars that every guru says we need to be a success online.

Well I'm about to blow the lid on all that and help you put the bare minimum of pages in place that you need to sell an online product WITHOUT breaking the bank on software costing thousands of dollars to get going. You see, building "guru funnels" is just not necessary, at least when you first launch a product, and can actually be damaging to the long term growth of your business. Here's the tough lesson I learned to discover this…Before I started creating my own courses, I worked for two decades in agencies, creating campaigns, landing pages, and email sequences for other businesses.

I worked with all sorts of clients from beauty brands, to big business information publishers like Informa and Reed Business Information, to universities and schools. And over the years, I saw one consistent pattern amongst the successful businesses. They fail a lot.

The big numbers you see boasted about when a full launch happens, don't reveal the number of times they pulled a real flop from the market. The successful businesses move fast, and if they fail, they fail early. They succeed or fail before they put big investments in, and let the real world be the judge of whether what they have is any good.