The Fundamentals of Social Media Marketing

About The Course Welcome to The Fundamentals of Social Media Marketing - a course that has been custom designed to help you get the most out of your social media marketing efforts. We are sure that you understand that social media is an extremely important aspect of the overall marketing function of an organization such as yours. Social media is the grease that helps the marketing cogs work harder and faster.

Not only is it cost effective, but is is just plain effective. Having a fully developed social media strategy will help you engage your audience in a real way, evoking reactions that are both emotional and lasting. So whether your goal for using social media is to increase sales, foot traffic or maybe even to promote an upcoming event - we will explain all of the steps that you need to take to get there.

How This Course Works The Fundamentals of Social Media Marketing course has been designed to not only fit your busy schedule but to also help you learn at your pace. The online portion of the course will be delivered via two essential methods: a range of cutting-edge tutorial videos and the companion workbook. Both the online course and the workbook have been broken into 5 separate sections.

Each section will then be broken down into sub-sections. This allows us to group concepts and ideas together, so that if you ever need to go back and review any section, it will be easy to locate. The course also contains two different types of videos: face-to-face and presentations.