The Ultimate ClickFunnels Training Course + FREE Funnels!

*** New Course Added August 2025 ***Customer acquisition costs are rising. A few years ago, you could buy clicks for pennies. now, you're lucky to spend less than $1 per click.

Instead of spending $1 per new customer, you're now spending $10. You can't market the same way you did a few years ago. Think about it.

You could buy clicks for pennies, send the person straight to an ugly sales page, and still make money. This eventually stopped working because everyone was doing it and ad costs outpaced sales. Then, someone came up with the bright idea of implementing a squeeze page to capture contact information so you could sell to them again, and again, and again.

Hence, the whole "the money's in the list" ideology was born. Email marketing became all the rage. until, of course, everyone began doing it, causing inboxes to become flooded and open and click-through rates to plummet.