Develop essential marketing & sales skills with expert instruction and practical examples.
Startups don't fail because they can't get the technology built. They fail because they can't get customers. Based on material taught to MBA students at Northwestern University, one of the top 5 graduate programs in the country, this course uncovers the secrets smart startups have been using to rapidly grow.
At the conclusion of this course, you'll have a solid understanding of the techniques and tools leveraged by top startups, as well as over 150 specific ideas you can immediately use to get more customers and keep them coming back. Knowing how to systematically and reliably drive user growth is a tremendous source of competitive advantage. Whether you're a founder looking to jump start your growth efforts, or an employee looking to acquire these skills, this course will give you a huge increase in effectiveness.
During this course, we'll discuss: What the customer funnel is, and why it's important. How to organize yourself and your team to prepare to grow. Strategies and tactics for getting your first 1000 customers.
Over 75 ideas for acquiring new customers. How to create compelling content targeted to your niche. What really matters when optimizing your site for search engines.
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