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Domain Name

Also: domain, domain registration, TLD

A domain name is an address in the internet's public namespace that you rent through a registrar for a yearly fee, and it remains yours only while the registrar account holding it stays paid up and under your own control.

Our take. Register domains in your own account at a registrar that charges a plain renewal price, and keep that account away from the company hosting the site. Bundling the two saves you one invoice and costs you all of your leverage on the morning support stops replying, which is a bad trade at any price.

Rented, delegated, and easy to lose

  • Read it right to left. The ending (.com, .de, .co.uk) is the top-level domain, run by a registry such as Verisign or DENIC. The label you pay for sits directly beneath it. Anything further left, like shop.example.com, is a subdomain you invent at will and publish through DNS at no extra charge.
  • Three parties, not one. The registry operates the ending, an accredited registrar sells and administers registrations under it, and the registrant is the person or company on record. Support arguments almost always come down to which of those three you are actually talking to.
  • The account is the asset. Whoever can log in can change the nameservers, and therefore can move your website and your mail in a single edit. Two-factor authentication and a registrar lock are not optional extras on a working business.
  • Expiry is a process, not a cliff. Once a registration lapses, ICANN's rules for recovering expired registrations provide a grace window and then a redemption window, and redemption is priced to hurt. Auto-renewal with a card that has not expired is cheaper than any of it.
  • Transfers are routine. Unlock the domain, collect the authorisation code, start the move at the gaining registrar, approve it. The bureaucracy is mild and the leverage it gives you is considerable.
  • The name is not the hosting. Registrars sell hosting and hosts hand out free domains, but the two products are independent, and the muddle between them is what traps businesses at providers they would rather leave.

That last point deserves the rest of the page, because it is where money is quietly lost. Your hosting is replaceable in an afternoon: copy the files, restore the database, repoint a record. Your domain is not replaceable at all, since it carries the website address, every email address on it, the printed material, the link profile that search engines have built up over years, and the two-factor recovery path for half your other accounts. When an agency or a freelancer registers the name on your behalf, you are not saving admin work, you are handing a supplier the ability to switch off the business while a dispute is settled, and reputable suppliers know this and will move the registration into your account the moment you ask. Treat reluctance as the answer to a question you no longer need to ask. Choosing the ending is a smaller decision than people fear. A country ending signals a country to search engines and reassures a local audience; the newer generic endings are technically equal and read as unfamiliar to anyone who has to take the address down over the phone. Buy the obvious misspellings only if someone is likely to exploit them, and spend the saved budget on the renewal you must never miss.

In practice

Here is the one number worth memorising in this field. Under ICANN's Transfer Policy, a generic domain cannot be moved to another registrar for 60 days after it is first registered, and the same 60-day lock applies after a change of registrant, which is exactly the moment an agency finally agrees to hand a name over. So the sequence matters: ask for the transfer into your account first and argue about the website afterwards, because doing it the other way round means the change of registrant starts the clock and you wait two months before you can move to a registrar you actually chose.

Often confused with

DNS (Domain Name System)
Registration establishes that the name is yours; DNS is the record system that decides what the name points at once it is.
Shared Hosting
A hosting plan often includes a free registration, but the plan and the name are separate contracts, and only one of the two should ever be difficult to leave.

Key takeaways

  • →You rent a position in a namespace rather than buying property, and renewal plus account access are the whole of your claim to it.
  • →Registry, registrar and registrant are three distinct roles, and identifying which of them you are actually arguing with settles most disputes.
  • →Hosting is swappable, names are not, so the registration belongs in an account only you can open.

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FAQ

Is a country ending worse for search than .com?
Not worse, just more specific. A country code tells a search engine which market you are aimed at, which helps if that is your market and hinders if you sell internationally. Audience familiarity matters more than any ranking effect: pick the ending your customers will type without hesitating.
My designer registered my domain. What do I actually do?
Ask in writing for the registration to be transferred into an account you open yourself, and do it before the relationship is under any strain. You will need the authorisation code from the current registrar and an unlocked domain. Once it lands, enable two-factor authentication, set auto-renewal and check that the contact address is a mailbox you can still read if the website disappears.

Sources

The primary text this definition rests on. Read it before you trust ours.

  • ICANN Transfer Policy (2016)
  • ICANN Expired Registration Recovery Policy

Last reviewed 13 September 2026 · Getting Digital