Artificial intelligence tools that help businesses automate tasks, analyze data, and enhance productivity. Includes generative AI for content creation, predictive analytics, chatbots, and machine learning applications accessible to small businesses.
Brevo (formerly Sendinblue) is an email marketing platform offering unlimited contacts on its free plan with 300 daily email sends. Popular alternative to Mailchimp for businesses with large, inactive lists.
ConvertKit (now Kit) is an email marketing platform built specifically for creators, bloggers, and course sellers. Offers up to 10,000 free subscribers and features like paid newsletters and audience growth tools.
Digital transformation is the integration of digital technology into all areas of business, fundamentally changing operations and customer value delivery. For small businesses, this includes adopting cloud tools, e-commerce, AI, and digital marketing.
Email marketing campaigns are targeted, strategic email sends that help businesses engage customers, drive sales, and build loyalty. This includes newsletters, promotional campaigns, automated sequences, and transactional emails sent to opted-in subscribers.
Klaviyo is an e-commerce focused email and SMS marketing platform with advanced automation and segmentation. Integrates deeply with Shopify and other e-commerce platforms for data-driven marketing.
Mailchimp is a leading email marketing and automation platform owned by Intuit. Known for its user-friendly interface and extensive integrations, it offers email campaigns, landing pages, social ads, and SMS marketing to over 13 million users worldwide.
MailerLite is an affordable email marketing platform offering 1,000 free subscribers and 12,000 monthly emails. Known for its modern interface, generous free plan, and included automation features.
Technology that automates repetitive marketing tasks like email sequences, lead nurturing, segmentation, and campaign management. Enables personalized customer journeys at scale.
Digital marketing software and platforms that help businesses reach customers, including email marketing, social media management, analytics, automation, and advertising tools.
Small and medium enterprises (SMEs) that make up 90% of businesses worldwide. Characterized by limited resources but high agility, small businesses are increasingly adopting digital tools and AI to compete with larger organizations.
