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AI tools

Assistants, generators and automations in use at small teams, and what each one is good for.

Brevo

The email and SMS platform formerly called Sendinblue, priced by emails sent rather than by contacts stored.

Certifications

Vendor exams and free certificates: what changes, what they cost, and what the paper is worth.

ConvertKit (Kit)

The email platform built for creators and newsletter writers, now trading as Kit.

Digital transformation

How a small business moves its operations, sales and marketing onto digital tools without losing the plot.

Email marketing

Newsletters, sequences and campaigns sent to people who asked for them, and the tools that send them.

Klaviyo

The email and SMS marketing platform aimed at online shops, tied closely to Shopify.

Mailchimp

The best-known email marketing platform, owned by Intuit, and the one every alternative is measured against.

MailerLite

A lower-priced email marketing platform with a roomy free tier and automation included.

Marketing automation

Software that runs marketing on triggers: welcome series, drip campaigns, lead scoring and hand-offs to sales.

Marketing tools

The software stack of a marketing team: email, social scheduling, analytics, automation and advertising.

Small business

Digital tools, marketing and AI seen from a business with few people and less time.

Udemy

Udemy as a course marketplace and affiliate partner: catalogue changes, exam vouchers and course listings.

Last updated 26 September 2026 · Getting Digital