Platform · Marketing

Google Ads

Search advertising means bidding to appear when someone types a query, and most of that bidding happens in Google Ads, alongside display, YouTube and shopping campaigns. Performance marketers and agencies manage budgets in it daily. Its automation now makes many targeting and bidding decisions itself, so the skill has shifted from pulling levers to feeding the system good conversion data.

Maker's site: ads.google.com (opens in a new tab) (no commission).