Tool · Marketing

Google Analytics

Google Analytics records how visitors reach a website or app and what they do there, and because it is free it is installed almost everywhere. Marketers, analysts and site owners read its reports for traffic, conversions and campaign results. The current version counts events rather than sessions, and consent rules in Europe hide part of the traffic, so treat its figures as a sample.

Maker's site: marketingplatform.google.com/about/analytics (opens in a new tab) (no commission).