Platform · Marketing

Meta Ads

Paid social runs largely through Meta's advertising system, which places ads across Facebook, Instagram, Messenger and WhatsApp and targets them with the data those apps hold. E-commerce brands, app makers and social media marketers buy much of their reach here. Creative quality now counts for more than detailed audience settings, because the delivery algorithm picks who sees each ad.

Maker's site: www.facebook.com/business/ads (opens in a new tab) (no commission).