Tool · Marketing

Adobe Premiere Pro

Adobe now markets its video editor simply as Premiere, but the timeline program long known as Premiere Pro is the same professional tool, used for YouTube channels, corporate video, advertising and broadcast. Content marketers and video editors cut, colour and mix sound in it. The software is the smaller part of the skill; storytelling, pacing and sound decide whether anyone watches to the end.

Maker's site: www.adobe.com/products/premiere.html (opens in a new tab) (no commission).