An Introduction to Pricing Strategy and Revenue Management

Online Course

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An Introduction to Pricing Strategy and Revenue Management
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

An Introduction to Pricing Strategy and Revenue Management
The course An Introduction to Pricing Strategy and Revenue Management is an online class provided by École Nationale de l'Aviation Civile through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to use pricing strategies to increase revenue, and set the right price for the right person at the right time.

Course description
  • Demystify differential pricing and revenue management
  • 4 weeks
  • How do airlines, hotels, resorts and other organisations manage their prices? Why are these prices apparently unrelated to costs and different for each consumer? And what are the underlying reasons and processes behind these prices?
  • On this course you’ll answer these questions and more. You will consider the pricing strategies of different industries and
    explore the mechanisms at the core of differential pricing and revenue management.
  • Through the course you will apply your learning to practical pricing problems, pricing simulation games and interactive case studies.
  • Basic economic concepts : supply and demand, consumer welfare, demand elasticity
  • Economic foundations of Price discrimination
  • The three types of price discrimination and product differentiation
  • Pricing under uncertainty
  • EMSR (Expected Marginal Seat Revenue)
  • Risk analysis, overbooking
  • Dynamic pricing strategies in various competitive environments
  • History of revenue management
  • Features of revenue management techniques
    Strategic decisions in revenue management
    Implementation of revenue management techniques in various businesses
  • Demonstrate knowledge and understanding of the economic concepts of efficient pricing
  • Implement price discrimination in any applicable business
  • Apply strategic pricing and quota allocation in an environment of limited competition
  • Manage pricing schemes under uncertainty
  • Design a framework of price discrimination and revenue management
  • This course is for any professionals looking to apply pricing strategy and revenue management techniques to their organisation. It will also be useful to students of economics and business as well as everyday consumers keen to understand why and how prices vary.
  • École Nationale de l’Aviation Civile
  • ENAC (Ecole Nationale de l’Aviation Civile) – is a university specialising in aeronautics and aviation, the industry where revenue management originated.
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Prerequisites & Facts

An Introduction to Pricing Strategy and Revenue Management

Course Topic

Databases, Development, Hadoop

University, College, Institution

École Nationale de l’Aviation Civile

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

An Introduction to Pricing Strategy and Revenue Management

To obtain a verified certificate from Future Learn / École Nationale de l'Aviation Civile you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
École Nationale de l’Aviation Civile
An Introduction to Pricing Strategy and Revenue Management
provided by Future Learn
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School: École Nationale de l'Aviation Civile
Topic: Business & Management

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