Growth Product Manager

Online Course

Udacity

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What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

Growth Product Manager

The course Growth Product Manager is an online class provided by Udacity. It may be possible to receive a verified certification or use the course to prepare for a degree.

Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability.

Course description

Growth Product Manager
3 Months (10 hours / week)

During the Growth Product Manager Nanodegree program, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models. Then, you will learn how to analyze your results and make improvements to your strategies. Next, you will learn activation theories on how to decrease time-to-value and friction for both B2C and B2B product users, as well as retention theories, for creating audiences and increasing engagement. Finally, you will learn the ins and outs of monetization, from designing pricing plans to determining optimal price points using pricing metrics.
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability.
Previous experience as a Product Manager, as well as experience scoping business requirements & KPIs, and data/statistical analysis in Excel or spreadsheetsSee detailed requirements.
Build a growth strategy plan to acquire new customers by defining the target market, identifying personas, and aligning them to most efficient acquisition channels. Expand into new markets by harnessing telemetry, customer feedback, market trends, and competitive landscape data. Apply behavioral psychology to the customer purchase process to improve product design, and run A/B tests to assess success.
Understand how to guide users to the a-ha moment of your product as soon as possible, via the activation funnel and sign-up flow. Apply best practices for how to best engage customers, and retain them for the long term. Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn.
Learn how to make your product profitable, including selecting key markets and outreach channels, and build purchase paths that leverage industry case studies. Apply best practices of experience design, and learn how to measure the effectiveness of your monetization strategy. Design and define pricing plans that utilize quantitative and qualitative methods.
According to Glassdoor, the U.S. national average base salary for a Growth Product Manager is $109,000.

Growth and Acquisition Strategy (Available Now!)
Build a growth strategy plan to acquire new customers by defining the target market, identifying personas, and aligning them to most efficient acquisition channels. Expand into new markets by harnessing telemetry, customer feedback, market trends, and competitive landscape data. Apply behavioral psychology to the customer purchase process to improve product design, and run A/B tests to assess success.
Unleash Growth “to the Clouds”
Activation and Retention Strategy (Coming Soon!)
Understand how to guide users to the a-ha moment of your product as soon as possible, via the activation funnel and sign-up flow. Apply best practices for how to best engage customers, and retain them for the long term. Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn.
Let It Grow
Monetization Strategy (Coming Soon!)
Learn how to make your product profitable, including selecting key markets and outreach channels, and build purchase paths that leverage industry case studies. Apply best practices of experience design, and learn how to measure the effectiveness of your monetization strategy. Design and define pricing plans that utilize quantitative and qualitative methods.
Priceless Penny
Previous experience as a Product Manager, as well as experience scoping business requirements & KPIs, and data/statistical analysis in Excel or spreadsheets

Product Manager is a top 5 job on LinkedIn’s Most Promising Jobs for 2019, and one of the most coveted roles in large tech enterprises, as well as entrepreneurial startups. While Product Management roles have been growing rapidly for a while, a recent analysis of Google Trends revealed an increase of 425% in average monthly interest about Growth Product Management over the last 5 years.
This program is designed for students who want to assume key leadership roles in product growth in their company. You will learn to build acquisition funnels, identify core customers, and optimize growth loop models. Then, you will learn how to analyze your results and make improvements to your strategies. Next, you will learn activation theories on how to decrease time-to-value and friction for both B2C and B2B product users, as well as retention theories, for creating audiences and increasing engagement. Finally, you will learn the ins and outs of monetization, from designing pricing plans to determining optimal price points using pricing metrics.
This Nanodegree program is perfect for existing Product Managers, Marketing professionals, and Engineers who are already in growth-focused roles and want to further their skillset, as well as those who wish to break into the growth domain and help propel their company and product forward.
Growth Product Managers are essential for growing the user base of an established product, increasing customer engagement, and improving the profitability of the business. With a average base salary of $109,000, it’s an in-demand role in companies like Google, Facebook, Amazon, and more.
This program will equip you with the skills to assume growth product manager roles. You’ll learn directly from experienced Product Managers and Growth Product Managers at Microsoft, FunnelGuard, and Sendoso, who have constructed this Nanodegree program to equip you with the most in-demand and relevant industry skills.
What is the difference between a Growth Product Manager and a Product Manager?
Growth Product Managers are a further specialization of Product Managers, but while Product Managers tend to focus on the success of the customer, Growth Product Managers focus on the success of the business. While Product Management roles have been growing rapidly for a while, a recent analysis of Google Trends revealed an increase of 425% in average monthly interest about Growth Product Management over the last 5 years.
Even if a company has a great product, they won’t be successful if they don’t have users. While many companies have been hiring Product Managers over the last decade to focus on delighting customers, nobody has been hired to focus solely on the success and growth of the business. This gap created a vacuum that has been filled by Growth Product Managers.
Like Product Managers, Growth Product Managers love analyzing data in order to develop and improve their strategies. Unlike regular Product Managers, Growth Product Managers are solely focused on growing the company by achieving short-term business goals and driving revenue.
According to the Harvard Business Review, the three main responsibilities for a Growth Product Manager include:
Most companies will often have both Product Managers and Growth Product Managers. Even though Growth Product Managers are mainly focused on the business, and core Product Managers are focused on the customer, the two often work together to drive more value. Core Product Managers think in the long-term about delivering sustained value to the customers. Growth Product Managers think in the short-term by trying to achieve clearly-defined and quantifiable business goals. While these two mindsets can sometimes be at odds, the two often can work together to build long-term success for the company.
What is a course? How is it different from a Nanodegree program?
Udacity’s Nanodegree programs are comprised of a series of courses. Each course is a distinct unit of learning, typically ending in a project where students demonstrate mastery of the skills covered. The Growth Product Manager Nanodegree Program consists of three courses, outlined in the above syllabus. With the Growth and Acquisition course, you are getting early access to the first course of the Growth Product Manager Nanodegree program.
Students who enroll in a paid course will receive all the same support and services as students in Udacity’s Nanodegree programs. The main difference is that a course is a smaller unit of material – a typical Nanodegree program is comprised of 3 or 4 courses.
Every course includes career services including a personal career coach, project reviews from industry professionals, technical mentor support so you can get help when you need it, and a flexible learning plan so you can learn at your own pace.

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Prerequisites & Facts

Growth Product Manager

Course Topic

Business & Management

University, College, Institution

Udacity

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Growth Product Manager

To obtain a verified certificate from Udacity you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (399 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udacity

Growth Product Manager

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