Culture of Services: Paradox of Customer Relations

Online Course

edX
Culture of Services: Paradox of Customer Relations

What is the course about?

Culture of Services: Paradox of Customer Relations
The course Culture of Services: Paradox of Customer Relations is an online class provided by Kyoto University through edX. The skill level of the course is Introductory. It may be possible to receive a verified certification or use the course to prepare for a degree.

Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries.

Course description

Services are everywhere in our society. We cannot live without them. More than 70% of advanced economies fall under the category of the service sector. Other sectors, such as agriculture and manufacturing, also seek to incorporate service business.What is service? While the existing discourse on services emphasizes customer satisfaction, hospitality, and clear design, this course offers a radically new perspective on services.The coursework will explore major underlying theories of service, including customer satisfaction and service quality. In addition, learners will be exposed to competitive analyses, and explore the contradictory relationships inherent in services from an intersubjective perspective.In this business and management course, you will learn how to analyze customer interactions, using video data taken in actual service organizations. Through discussions of a variety of services such as sushi bars, restaurants, hotels, and apparel, you will explore the complex nuances and begin to see services differently.

Prerequisites & Facts

Culture of Services: Paradox of Customer Relations

Course Topic

Business and Management, Social Sciences

University, College, Institution

Kyoto University

Course Skill Level

Introductory

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Culture of Services: Paradox of Customer Relations

To obtain a verified certificate from edX / Kyoto University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (49.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Kyoto University
Culture of Services: Paradox of Customer Relations
provided by edX

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School: Kyoto University
Topic: Business and Management, Social Sciences