How to Create Great Online Content

Online Course

University of Leeds

Future Learn

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How to Create Great Online Content

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

How to Create Great Online Content

The course How to Create Great Online Content is an online class provided by University of Leeds through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Discover what makes online content a success and learn how to create engaging content that’s in line with your business goals.

Course description

Master the art of creating successful online content for your business
2 weeks

What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals.
You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format.
You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.
Finally, you’ll learn how to write a good brief, and how to structure a content plan to create your own successful campaigns.

Define online ‘content’ and how content is planned with a specific intention
Critically examine online content and identify the messaging and intentions within it
Question the messaging and use of language in online content
Use practical strategies to communicate effectively online
Explore best practice in content media creation

Interpret the messaging and intention behind online content
Evaluate the use of tone and language in communication
Describe how various media formats are used to create compelling online content
Identify suitable content format for a particular purpose
Describe key considerations for creating online content in a variety of media
Apply suitable tones and techniques to communicate a message effectively

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.

University of Leeds
As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.
Institute of Coding
The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.

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Prerequisites & Facts

How to Create Great Online Content

Course Topic

Business & Management, How to Teach Online, IT & Computer Science, Professional Development

University, College, Institution

University of Leeds

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

How to Create Great Online Content

To obtain a verified certificate from Future Learn / University of Leeds you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

University of Leeds

How to Create Great Online Content

provided by Future Learn

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