Learn the fundamentals to marketing, including strategies and tools used across industries.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Introduction to Marketing course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more. Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals. This course is for anyone interested in marketing.
Difficulty Level
Introductory
Suitable for motivated learners
Subject Category
Business & Management
Part of our Business & Management curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Comprehensive Program
Professional training from $150
Pricing may vary. Check the course provider for current promotions and exact pricing.
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