Learn how to measure, manage and analyze customer data to make effective marketing decisions.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Marketing Analytics: Data Tools and Techniques course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
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Everything you need to know about this online course, from duration to certification
Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results. This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.
Difficulty Level
Intermediate
Some foundational knowledge required
Subject Category
Business & Management, Data Analysis & Statistics
Part of our Business & Management, Data Analysis & Statistics curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Comprehensive Program
Professional training from $585
Pricing may vary. Check the course provider for current promotions and exact pricing.
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