Marketing Fundamentals: Who Is Your Customer?

Online Course

edX
Marketing Fundamentals: Who Is Your Customer?

What is the course about?

Marketing Fundamentals: Who Is Your Customer?
The course Marketing Fundamentals: Who Is Your Customer? is an online class provided by Babson College through edX. The skill level of the course is Introductory. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.

Course description

In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service. If you’re starting or running a business, identifying and targeting your consumers is the single most important decision you can make. Business leaders often wrongly believe that every customer is a good customer. This is not always the case; knowing which customers to let go of is just as important as finding customers. In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business. The course will also provide you with a toolkit you can apply to real world situations. Topics include: the marketing mix segmentation targeting and positioning marketing strategy consumer behavior Marketing is often an afterthought for entrepreneurs as they focus on getting their venture off the ground. You will learn how marketing is a vital part of launching a successful business, and for keeping one running, and how marketing concepts can be applied to entrepreneurial situations. By the end of the course, you will be thinking about marketing strategically in order to grow your business, rather than as a tactical cost. This course is part of the Business Principles and Entrepreneurial Thought XSeries.

Prerequisites & Facts

Marketing Fundamentals: Who Is Your Customer?

Course Topic

Business and Management

University, College, Institution

Babson College

Course Skill Level

Introductory

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Marketing Fundamentals: Who Is Your Customer?

To obtain a verified certificate from edX / Babson College you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (49.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Babson College
Marketing Fundamentals: Who Is Your Customer?
provided by edX

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School: Babson College
Topic: Business and Management