Develop essential marketing strategy & analytics skills with expert instruction and practical examples.
ActiveCampaign is one of the most powerful marketing automation tools on the planet. And, at its ridiculously low price point, its competitors like MailChimp, Aweber, and even InfusionSoft are struggling to keep up. What makes it so powerful.
Beyond its easy to use visual automation builder, ActiveCampaign offers advanced automation features like tagging, if/else statements, goals, open & click tracking, wait until certain conditions are met, and more. Plus, its conditional segmentation functions are light years ahead of any if its competitors. This feature allows you to segment your list exactly how you need so you can get the right message in front of the right people at the right time.
Finally, ActiveCampaign lets you track your site's visitors. Yes. You can literally see how your subscribers engage with your website and trigger automations based upon what they're looking at.
All these technical features are fine and dandy; however, without the proper strategy. they won't do you much good. Which is why, in addition to teaching you the ins-and-outs of ActiveCampaign, this course teaches you.
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