Anatomy of A Brand: Fundamental Legal & Business Concepts

Starting a fashion company can be challenging. Especially when you lack experience in retail management or fashion. You do not want to make a simple legal or business mistake, which can cost you financially.

Be a Step Above the Competition When You Master These Legal and Business Concepts: ·Trademark your brand ·Figure out your brand identity ·How to get Copyright protection ·Familiarize yourself with patents ·Find your ideal price strategy ·Learn retail terminology ·How to find and approach retailers This course is designed by a retail professional with fashion designers in mind. Contents and Overview The topics are based on the common problems and questions new brands have. I'm familiar with these issues since I'm an online retail buyer for a top 300 retailer.

These are the topics I'm commonly asked when new brands are seeking advice from a buyer. As a retail buyer with over 6 years of experience I have seen a lot of mistakes. For example, there are many tee-shirt brands on the market that will never land on a website, due to various legal problems with the retailer carrying the line.

Communication can be an issue as well, especially when the owner of a brand lacks a retail or fashion management background and does not understanding common retail terms. This course contains 7 topics and over 50 lectures. The majority of videos time length ranges from 30 seconds to 3 minutes, so you don't feel overwhelmed by the material.