Data Analysis for Market Research with Excel & Tableau

Welcome to Data Analysis for Market Research with Excel & Tableau course. This is a comprehensive project based course where you will learn how to analyze market trends, segment customer data, evaluate competitor strategies, and visualize data using Microsoft Excel and Tableau. This course is a perfect combination between statistics and business intelligence, making it an ideal opportunity to practice your analytical skills while improving your technical knowledge in market research methodologies.

In the introduction session, you will learn the basic fundamentals of market research, such as getting to know its use cases, step by step process, and also learn the difference between quantitative and qualitative market research. Then, in the next section, we will find and download market research dataset from Kaggle, it is a platform that provides a wide range of datasets from various industries. Afterward, we will set up browser based Microsoft Excel, enabling us to have the necessary tools to perform data analysis and visualization effectively.

We will go through the basic functionalities like sorting, filtering, conditional formatting, and pivot tables to organize and summarize data efficiently. Following that, we will clean the market research data, specifically we will remove missing values and duplicates, making sure the dataset is accurate and ready for analysis. Then, after that, we will conduct exploratory data analysis to identify patterns, trends, and key insights within the dataset.

This will help us better understand the structure of the data and gain a clear overview of its composition and relationships between variables. Then, in the next section, we will conduct extensive market research for cosmetic products using Microsoft Excel. In the first section, we will segment customer data by skin type.