Digital Marketing Strategy [UK English]

Mastering digital marketing is about much more than learning how to run ads - it's about understanding how presence, service, and sales intertwine to create a unique customer experience. In this course, you'll move through the three pillars of the Digital Triangle - a practical framework that organizes your entire online business strategy. We begin with a clear overview of Digital Marketing Strategy, revisiting the core concepts, metrics, and trends that shape the behavior of today's connected consumer.

You'll discover how the Digital Triangle brings clarity to the chaos by assigning purpose and priority to each digital channel. In the Presence pillar, we dive into market analysis, ideal audience identification, and the development of detailed personas. From these profiles, you'll build a strong editorial plan that positions your brand as a reference in your field, combining SEO, value-driven content, and a smart publishing calendar.

The Service pillar reveals how to design, prototype, and launch digital solutions that truly delight your audience. From mapping customer journeys to post-launch feedback, you'll master the full cycle: research, design, test, refine, and evolve your digital services - whether it's an app, a subscription platform, or a customer support portal. Finally, we reach Sales, where theory meets revenue.

You'll learn how to orchestrate your digital conversion channels - email marketing, conversational commerce, marketplaces, your own e-commerce store, social commerce, live commerce, native apps, and affiliate programs. You'll understand the triggers, metrics, and integrations that make each one essential (or not) for your business model. Armed with proven frameworks, spreadsheets, and templates, you'll be ready to audit your current operations, launch new initiatives, and scale your results with confidence.