Digital Marketing with AI

Master the essentials of digital marketing while learning how to integrate powerful AI tools, all through hands-on case studies, real data, and clear, structured lessons. This course combines the rigor of a university curriculum with the efficiency of a business bootcamp. Designed and taught by Professor Daniel Egger of Duke University, the course walks you through the entire digital marketing lifecycle, from initial market research to campaign planning, performance analysis, and budget optimization.

And it's all based on real-world data. You'll work through two detailed case studies, one in the recreational vehicle (RV) market and one for a small business ( a theater) using tools like ChatGPT, Midjourney, and Excel to:Build AI-generated marketing research reportsCreate ad mockups and campaign materialsApply demographic segmentation and targetingTrack key funnel metrics (bounce rate, conversion rate, CAC, LTV, etc. )Design and allocate digital ad budgets using real performance dataThis is not a course about theory.

You'll use real sales and campaign data to uncover patterns, improve retention, reduce churn, and increase revenue. You'll build marketing personas, craft targeted content, and learn how to make decisions that aren't guesses, they're projections grounded in data. Whether you're analyzing which Instagram campaign delivered the highest ROI or crafting an email series that converts, you'll be applying the same techniques used by professional marketers, but now powered by AI.

What Makes This Course Unique:Two hours of focused video lessons, packed with the equivalent of 20 hours of university contentAI made practical, prompt-writing tutorials, research automation, image creation, and moreReal-world business data provided in Excel and hands-on walkthroughs to build confidence, not just knowledgeA blend of creative and analytical marketing, showing how to use visuals, metrics, and segmentation togetherFinal lessons bring it all together into a marketing plan that's actionable, budget-aware, and ready to deployBy the end, you'll have a strong foundation in digital marketing and a practical understanding of how AI can boost your effectiveness, save you time, and make your marketing smarter. No prior experience is required. This course is designed for complete beginners.