Email Marketing for Charities & Non-Profits

Email is one of the best and most consistent digital marketing platforms - the Direct Marketing Association has found that every €1 spent on email marketing brings in a €42 return. For charities, email presents a great opportunity:It's a cheap and easy to adopt form of digital marketingIt creates a personal, direct relationship with each subscriber and supporterEmail is great for conversions - it's hugely effective for driving online donations, campaign actions, event registrations and much moreIt's easy to track and measure - you can see the results and return on each email campaignUnlike social media, you're not reliant on a third party or on unpredictable algorithmsThis course is all about getting your charity started with the incredibly effective digital marketing channel that is email. In this course, you will learn:Why email marketing is still so effectiveHow email compares to other digital channelsHow to make the case for email marketing in your organisationWhat you need to get started with email marketingHow to choose the email marketing platform that's right for your charityBest practice for data protection and privacyHow to build your first mailing listCrafting attractive, engaging emailsHow to write email subject lines that workLaying out your emails and choosing imagesThe email metrics you need to watchHow to evaluate and improve your emailsFree ways you can grow your email listPaid email acquisitionHow to encourage email signups on your websiteHow to segment your subscribers for better resultsThis course does not cover technical setup instructions for different email marketing platforms - you can get those for free when you sign up for a platform.

This course is all about learning best practice and strategy for effective emails. You will get:Multiple videos and articlesA checklist for setting up your email marketing programmeA template for creating your email strategyA guide to creating an effective mailshotA data protection checklistA guide to diagnosing issues with your email performanceA template for planning email journeysAnd much more. This course is suitable for:Charities, non-profits, NGOs, community groups, campaignsFundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awarenessDigital and marketing teams in charities and non-profits.