Google Ads Display Certification
Audience-based display advertising across Google's network: strategy, audiences and budget. Free assessment, one-year certificate.
- Provider
- Google on Google Skillshop
- Section
- SEO & Paid Advertising
- Price
- Free
About this course
Audience-based display advertising across Google's network: strategy, audiences and budget. Free assessment, one-year certificate.
Where to take it
Free
no fee for the course or the certificate
No affiliate relationship with Google. We earn nothing from this link; it is here because the course is worth knowing about.
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Concepts behind this area
Return on Ad Spend (ROAS)
Return on ad spend is the revenue a campaign produced divided by what it cost, expressed as a ratio or a percentage: five pounds of sales for every pound of advertising is a ROAS of 5, or 500 per cent, and the number only becomes a decision once it is compared with the margin on those sales.
Digital Marketing
Digital marketing is the trade name for every commercial activity that reaches a buyer through a screen, gathered under one heading because the work is bought, delivered and counted through the same few platforms rather than because the activities resemble one another.
SEO (Search Engine Optimization)
SEO is the work of being retrievable and worth retrieving: legible to the systems that crawl, index and select sources, and useful enough at the moment of the query that somebody still opens the page instead of accepting the answer printed above it.
The field, explained: Digital & Tech Marketing
Wider context: all fields, the glossary and certification exams.
Last updated 26 September 2026 · Getting Digital