Google Ads Search Certification (2026)
Search campaigns, bidding and ad formats on Google Ads, ending in a free 75-minute assessment; the certificate is valid for one year.
- Provider
- Google on Google Skillshop
- Section
- SEO & Paid Advertising
- Price
- Free
About this course
Search campaigns, bidding and ad formats on Google Ads, ending in a free 75-minute assessment; the certificate is valid for one year.
Where to take it
Free
no fee for the course or the certificate
No affiliate relationship with Google. We earn nothing from this link; it is here because the course is worth knowing about.
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Browse More SEO & Paid Advertising CoursesWhere this course fits
Concepts behind this area
SEO (Search Engine Optimization)
SEO is the work of being retrievable and worth retrieving: legible to the systems that crawl, index and select sources, and useful enough at the moment of the query that somebody still opens the page instead of accepting the answer printed above it.
Marketing Automation
Marketing automation is software that sends a decided message when a contact does a decided thing, which makes it a delivery mechanism for judgements somebody has already formed rather than a way of avoiding them.
Pay-Per-Click (PPC) Advertising
Pay-per-click is advertising bought by the click rather than by the impression: an advertiser bids on the searches or placements it wants to appear for, and pays only when someone clicks the ad, with each click priced by an auction run at the moment the page loads.
The field, explained: Digital & Tech Marketing
Wider context: all fields, the glossary and certification exams.
Last updated 26 September 2026 · Getting Digital