Google Analytics: How To Get Certified (GAIQ test)

Deep learning is machine learning built on neural networks of many stacked layers, which work out for themselves which properties of the raw data matter instead of being handed a list by a person.

Generative AI is the market's name for models whose output is a piece of content, such as text, images, audio, video or code, as opposed to the much larger body of models that sort, score or forecast things that already exist.

Large language models are neural networks trained on a vast quantity of written text to predict the piece of text that comes next, an objective narrow enough to state in a line and broad enough to yield writing, translation, code and summary as side effects.

SQL is the declarative language for asking questions of relational databases: you state which rows and columns you want and how tables relate, and the database engine works out how to retrieve them.

Data analysis is the practice of interrogating data to answer a specific question, and of establishing how much weight the answer can bear.

Data wrangling is the work of repairing and reshaping real records, and of deciding what their gaps and inconsistencies mean, until a table can be trusted with the question being asked of it.