Google Digital Marketing & E-commerce Professional Certificate
Search, social, email, analytics and running an online store, with hands-on work in tools such as Google Ads, Shopify and Mailchimp.
- Provider
- Google on Coursera
- Section
- E-Commerce & Online Business
- Price
- $49.00
About this course
Search, social, email, analytics and running an online store, with hands-on work in tools such as Google Ads, Shopify and Mailchimp.
Where to take it
$49.00
as read on the provider's page; check the current terms there
No affiliate relationship with Google. We earn nothing from this link; it is here because the course is worth knowing about.
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Browse More E-Commerce & Online Business CoursesWhere this course fits
Concepts behind this area
Digital Marketing
Digital marketing is the trade name for every commercial activity that reaches a buyer through a screen, gathered under one heading because the work is bought, delivered and counted through the same few platforms rather than because the activities resemble one another.
SEO (Search Engine Optimization)
SEO is the work of being retrievable and worth retrieving: legible to the systems that crawl, index and select sources, and useful enough at the moment of the query that somebody still opens the page instead of accepting the answer printed above it.
Marketing Automation
Marketing automation is software that sends a decided message when a contact does a decided thing, which makes it a delivery mechanism for judgements somebody has already formed rather than a way of avoiding them.
The field, explained: Digital & Tech Marketing
Wider context: the fields we cover, the glossary and certification exams, all written by us rather than pulled from a provider feed.