Google Digital Marketing & E-commerce Professional Certificate
Search, social, email, analytics and running an online store, with hands-on work in tools such as Google Ads, Shopify and Mailchimp.
- Provider
- Google on Coursera
- Section
- E-Commerce & Online Business
- Price
- $49.00
About this course
Search, social, email, analytics and running an online store, with hands-on work in tools such as Google Ads, Shopify and Mailchimp.
Where to take it
$49.00
the provider's listed price; check the current terms on its page
No affiliate relationship with Google. We earn nothing from this link; it is here because the course is worth knowing about.
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Concepts behind this area
Marketing Funnel
The marketing funnel is a model of how strangers become customers in stages, awareness, interest, consideration, purchase, with fewer people at each stage than the one before, used to decide which message, channel and measure belong to which stage.
Marketing Attribution
Marketing attribution is the assignment of credit for a sale or a sign-up to the advertisements, searches, emails and visits that preceded it, according to a rule called an attribution model, so that each channel's reported results reflect its share of the outcomes it helped cause.
Return on Ad Spend (ROAS)
Return on ad spend is the revenue a campaign produced divided by what it cost, expressed as a ratio or a percentage: five pounds of sales for every pound of advertising is a ROAS of 5, or 500 per cent, and the number only becomes a decision once it is compared with the margin on those sales.
The field, explained: Digital & Tech Marketing
Wider context: all fields, the glossary and certification exams.
Last updated 26 September 2026 · Getting Digital