Holistic Marketing in the Digital Age

This course is for marketers, business owners, entrepreneurs, sales professionals and students who want to learn how to apply fundamental marketing principles, strategies and tactics to an ever-evolving marketing landscape that includes a mix of digital and traditional strategies. To really tell your story-to transform your customers, employees, partners, whomever you need to reach-your messaging needs to connect with that audience. Communications need to be well designed, and design must communicate.

Your content, strategy and planning, value propositions, press releases, newsletters, copywriting and editing, reports, web and online marketing and much more must all align and be developed with the perspective of your audience in mind. In this course, you will learn how to do that, starting with a new and better understanding of what marketing really is. We'll talk about target markets, developing your Value Proposition, your competition, easy market research, developing your brand narrative and so much more.

It's a simple concept but not always easy to execute. If you are confused about where to put your marketing dollars, time and resources, then this is the place to start. With clear videos, download able resources, end of unit quizzes and more, you can get the education you need to handle your own marketing or speak knowledgeable to a consultant or marketing agency if you need more services.