Hospitality marketing: Help hotels get more direct bookings
How to turn yourself into a Direct Booking Strategist so you can work with hotels on a freelance fee or commission basis
Affiliate disclosure: if you enroll through links on this page, the course provider may pay us a commission. This comes at no extra cost to you and does not influence how we describe courses.
What You'll Learn in This Course
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Learning Outcome 1
This course will give you everything you need to know to set up a freelance relationship with hotels, on an upfront fee or commission basis. And it shows you how to automate a lot of the work so you can be working with more than 1 hotel at a time, thereby multiplying your income.
Learning Outcome 2
Specifically, after you complete this course you’ll be able to: 1. Understand how the hospitality industry works and spot opportunities. 2. Sell your services to work with hotels as a freelancer, through up-front fees or on commission. 3. Set up a direct marketing system and automate distribution through affiliates. 4. Run financial reports to prove your Return on Investment (ROI). 5. Approach associations and offer your client/hotel as a venue to earn even more commissions and define yourself as a business partner. 6. Set up a 12-month road map that will allow you to manage more than 1 hotel at a time. 7. Earn the title of ‘direct booking strategist’.
Learning Outcome 3
This includes step-by-step instruction on how to: Deploy the GuestCentric eCommerce platform for your direct booking campaigns • Create persuasive ads • Segment your email lists so you can launch niche marketing efforts • Write headlines that grab people’s attention • Create fun travel itineraries • Make package offers for different guest segments. This adds ancillary revenue to your client’s bottom line, and yours • Set up an affiliate marketing network so others are doing a lot of the ‘heavy lifting’ for you • Create an opt-in bait piece for your lead-generation strategy… automate delivery… write autoresponders… and create a free VIP club • Boost your bait piece on Facebook and set up PPC campaigns • Call associations and drum up big business • Set up a SendOutCards campaign for anniversary marketing efforts • Create a landing page that automatically sells your service • Set up a newsletter for even more reoccurring revenue • And more...
Skills You'll Develop
This comprehensive Hospitality marketing: Help hotels get more direct bookings curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Course Requirements & Target Audience
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
Prerequisites & Requirements
What you need before starting this Hospitality marketing: Help hotels get more direct bookings course:
- You should already have a fundamental understanding of WordPress
- You need to enjoy researching and writing
- You need to have a basic understanding of financials
- Bring your creativity, of course
- This system relies on the GuestCentric technology. I have a demo version for students to learn with – free of charge – but there are some upfront fees when working with clients. These fees typically range from $200 - $700, a month. (And you can collect a margin on these fees.) So I recommend getting your client to cover these fees with a setup fee. But, this depends on how you structure the overall agreement. This course also includes a detailed fee range, so you can have an accurate conversation with your clients on this when the time comes.
Who This Course Is For
This course is perfect for:
- Motivated learners at any level
- Self-paced students
- Anyone interested in the subject
This course might not be suitable if:
- • You're looking for a quick tutorial rather than comprehensive learning
- • You prefer learning without structured curriculum
- • You need highly specialized or niche content
Course Information & Details
Everything you need to know about this online course, from duration to certification
Course Instructor
Jeremiah Magone
Expert instructor with industry experience
Course Language
English
All materials in English
Start Your Learning Journey Today
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Course Enrollment
Budget-Friendly Course
Typically around $29.99
Pricing may vary. Check the course provider for current promotions and exact pricing.
What's Included
- 5.5 hours on-demand video
- 70 downloadable resources
- Access on mobile and TV
- Certificate of Completion
- Full lifetime access
Affiliate disclosure: if you enroll through links on this page, the course provider may pay us a commission. This comes at no extra cost to you and does not influence how we describe courses.
- ✓Instant access after enrollment
- ✓Learn at your own pace
- ✓Direct enrollment with Udemy
Where this course fits
Concepts behind this area
SEO (Search Engine Optimization)
SEO is the work of being retrievable and worth retrieving: legible to the systems that crawl, index and select sources, and useful enough at the moment of the query that somebody still opens the page instead of accepting the answer printed above it.
Marketing Automation
Marketing automation is software that sends a decided message when a contact does a decided thing, which makes it a delivery mechanism for judgements somebody has already formed rather than a way of avoiding them.
Digital Marketing
Digital marketing is the trade name for every commercial activity that reaches a buyer through a screen, gathered under one heading because the work is bought, delivered and counted through the same few platforms rather than because the activities resemble one another.
Data Analysis
Data analysis is the practice of interrogating data to answer a specific question, and of establishing how much weight the answer can bear.
Data Wrangling
Data wrangling is the work of repairing and reshaping real records, and of deciding what their gaps and inconsistencies mean, until a table can be trusted with the question being asked of it.
Data Visualization
Data visualisation is the practice of encoding numbers as position, length and colour so that a comparison a reader would otherwise have to calculate becomes something they can simply see.
The field, explained: Digital & Tech Marketing · Data & Analytics
Wider context: the fields we cover, the glossary and certification exams, all written by us rather than pulled from a provider feed.