AEO Fundamentals
Search and AI answer-engine visibility: EEAT, keyword planning, optimising for AI citations and measuring it. Free exam, two-year certificate.
- Provider
- HubSpot on HubSpot Academy
- Section
- SEO & Paid Advertising
- Price
- Free
About this course
Search and AI answer-engine visibility: EEAT, keyword planning, optimising for AI citations and measuring it. Free exam, two-year certificate.
Where to take it
Free
no fee for the course or the certificate
No affiliate relationship with HubSpot. We earn nothing from this link; it is here because the course is worth knowing about.
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Concepts behind this area
Marketing Automation
Marketing automation is software that sends a decided message when a contact does a decided thing, which makes it a delivery mechanism for judgements somebody has already formed rather than a way of avoiding them.
Digital Marketing
Digital marketing is the trade name for every commercial activity that reaches a buyer through a screen, gathered under one heading because the work is bought, delivered and counted through the same few platforms rather than because the activities resemble one another.
SEO (Search Engine Optimization)
SEO is the work of being retrievable and worth retrieving: legible to the systems that crawl, index and select sources, and useful enough at the moment of the query that somebody still opens the page instead of accepting the answer printed above it.
The field, explained: Digital & Tech Marketing
Wider context: the fields we cover, the glossary and certification exams, all written by us rather than pulled from a provider feed.